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To capitalize on trends and manage your product categories to achieve outstanding results, you need real methods, plans and tactics specifically designed for that purpose.
Fortunately, they're all included in our Retail Brand & Category Management Workshop.
Can't attend? Please read on for the exciting news.
You probably already know that DMSRetail Inc. offers the three day Retail Brand & Category Management Workshop in locations around the world. But we've heard that many of our customers can't attend due to hectic schedules and/or prohibitive costs and travel related expenses.
So we worked to solve that problem for you!
*Retail Brand & Category Management YourTime Study Course on DVD*
Now everyone can have access to this great learning experience.
When you play your DVD's you'll see the same PowerPoint Presentation that you would see if you were attending in person. And you'll hear the same content you would hear from the Senior Consultants who lead the actual workshop.
If you have questions about anything being presented, you just send us an email, to the address we'll provide with your purchase, and we'll get an answer back to you promptly. We have resources dedicated to handle your inquiries.
There are major benefits to you that go beyond the enormous cost savings.
"In the 21st century, branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset." Fortune Magazine
"Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs." Nielsen
Category Management is a more powerful and effective way of managing your inventory which, obviously, leads to higher sales and profits. So everyone in the organization benefits!
This Study Course is well suited to anyone who touches, deals with, or otherwise works in the product side of retail.
With the Retail Brand & Category Management YourTime Study Course on DVD, you get the convenience of 'attending' whenever, and wherever, it's convenient for you and/or your colleagues; and you can study at your own pace.
You also have the DVD's to review at any point in the future.
You can keep this Study Course in your training library and train others as the need arises.
Strategic brand management process
Lessons from the world’s strongest brands
Eight keys to branding excellence
Brand Planning Models: Positioning-
Brand Hierarchies and How to Profit from them
3 Key Drivers of Brand Equity
How to Design and Implement a Brand Equity Measurement System
Effective Brand Extension Strategies
Using the marketing mix to effectively deliver the brand to the marketplace
Category Management Fundamentals
8 Stages of Category Management Process
Developing a business case with high ROI
Category Growth & Efficiency Drivers
Utilization of Consumer Decision Trees in Category Development
Cross category analysis
Integration of Customer Relationship Management with Category Management
Validation of Hypotheses: Retail-
Construction of Balanced Score Card for the Category
How to develop Category insights in limited data environments
A review of leading category management technologies
Category Strategies & Tactics
Maximizing frequency of purchase
Shopper and Consumer Education-
Price Optimization to deliver maximum gross margins
Assortment Planning for top profit
Effective Space Planning, shelf presentation and Use of Planograms
Winning promotions to maximize sales and inventory turns
Drivers of store execution excellence
How to re-
Category Management Best Practices
Customizing categories according to customer segmentation
A Success framework for integration of customer, product and functional strategies
Improving category performance by clustering
Next generation category management review process
We realize that, at this point, you might be wondering what some of our past attendees have to say about the Retail Brand & Category Management Workshop, so here you go:
"An extensive workshop on Brand & Category Management covering all aspects of branding in a retail environment, a must for all retailers."
"Very interesting and useful training. Materials are excellent. The Instructors were very smooth in explaining the course; really very professional with strong experience. I would like to have more training with DMSRetail."
"Simply everything was great...the venue, atmosphere, workshop agenda, etc. The Instructors were great, passionate, helpful."
"Excellent training, to the point, material is great (slides, videos, etc.) It's a very interactive workshop. The trainers are excellent."
"Very useful, knowledgeable training. Great group interaction, excellent venue selection."
"The content is really rich, presenters are experienced and able to deliver and explain the points."
"I think everything was great. The instructors were very professional and well prepared."
"Everything was perfect. The training topic was great and added value to me. I hope to enjoy similar training in the near future."
"Course was very organized; materials were very good and professional. Instructors were excellent."
"Going back with a lot of ideas to implement wherever possible."
If you want to gain all of the information, knowledge and insights from Senior Consultants of DMSRetail, who have been there and done it with great success, without investing the block of time and money to attend the three day workshop, then this offer is definitely for you.
You’ll get 5 DVDs with the course content and PowerPoint presentations that accompany them. You also get:
Recent Technologies for Retail on DVD
Risk Free: You get to try the Retail Brand & Category Management YourTime Study Course. If you don’t think this course has paid for itself several times over, just ask for a refund.
Order Your Copy Now!
Retail Brand & Category Management
YourTime Study Course